Responsible managers must ask themselves following questions regarding their sales activities:
- Do investments in sales trainings lead to the expected success?
- Are sales costs too high?
- Why do our competitors sell more then when do?
- Why are we not winning new customers?
- If 20% of our customers are responsible for 80% of our revenue, what happens with the rest?
- Are our figures all right or could they be significantly better?
Mere sales trainings and CRM systems do not suffice to address these problems properly!
Each sales process, just like any other business process, has a specific structure: input, output, resistance and mechanisms are part of the systematic sales process and therefore affect each other. Like any other process, the sales process profits from recurring activities with the goal of utilizing given strength most effectively to ensure a balanced approach.